Posting date:
01/09/2026
12 Medical Affairs professionals hired across the US in just six weeks with ̽»¨ºÏ¼¯ Lens
Case study
The overview
Having successfully delivered similar Medical Affairs team builds in the past, ̽»¨ºÏ¼¯ was selected as the recruitment partner of choice to identify, engage and secure specialist talent within an exceptionally competitive market. Leveraging our expertise alongside ̽»¨ºÏ¼¯ Lens, our next-generation video recruitment platform, we were able to accelerate the hiring process while maintaining an unwavering focus on quality.
The challenge
The organisation needed to hire 12 Medical Affairs professionals across the US, including two Area Directors and ten Medical Science Liaisons (MSLs), within an ambitious six-week timeframe. Several factors added complexity to the project:
- The hiring campaign launched during November and December, coinciding with both congress season and the holiday period.
- Candidates required highly specialised experience within rare diseases.
- The appointments were business-critical to support an upcoming product launch.
- Multiple stakeholders needed to review and assess candidates quickly without compromising decision quality.
- There was little room for delay, with launch timelines dependent on successful hiring.
The solution
As part of our strategy, we created a bespoke hiring manager video featuring key stakeholders, allowing candidates to hear directly from the leadership team about the company's mission, culture and growth plans. This personalised approach helped bring the opportunity to life and significantly strengthened engagement throughout the process.
The video content was incorporated into targeted outreach campaigns and delivered through ̽»¨ºÏ¼¯ Lens, resulting in a 120% increase in candidate response rates.
The platform also enabled hiring managers and stakeholders to review shortlisted candidates asynchronously through recorded video interviews, removing scheduling bottlenecks and accelerating decision-making. This created a seamless digital shortlisting process, ensuring all stakeholders could assess talent quickly and consistently.
To further support the search, ̽»¨ºÏ¼¯'s specialist Medical Affairs team leveraged its extensive network and market expertise to identify and engage high-calibre professionals with the required therapeutic and scientific backgrounds.
The outcome
• 12 Medical Affairs professionals successfully hired across the US
• 95% of positions filled within six weeks of project launch
• Approximately six weeks removed from the client's expected time-to-hire
• Candidate response rates increased by 120% through video-enhanced outreach
• Successful build-out of a critical Medical Affairs function ahead of product launch
• ̽»¨ºÏ¼¯ subsequently retained as a strategic recruitment partner for future team builds
• ̽»¨ºÏ¼¯ Lens established as the client's preferred recruitment methodology
See ̽»¨ºÏ¼¯ Lens in action
To learn more about how ̽»¨ºÏ¼¯ Lens transforms hiring outcomes through video recruitment, watch our discussion with Dave Nixon, Managing Director – UK, where he explores how organisations can accelerate hiring, improve stakeholder collaboration and create a more engaging candidate experience through video-led recruitment solutions.
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